Experienced communications professional with over 15 years of expertise developing and implementing strategic digital media plans that grow audiences and advance organizational priorities. Skilled in creating engaging content across multiple platforms, managing social media campaigns, and producing culturally responsive materials that reach diverse audiences.
Community Engagement Coordinator (Sr. Program Coordinator), Parks and Open Space, City of Eugene, November 2017 - Present
Transformed the division’s digital presence by growing the Instagram account from 500 to 8,000 followers, Facebook from 3,000 to 9,000 followers, and establishing a monthly newsletter that reaches 6,000 subscribers—all through strategic content planning and audience development initiatives.
Led the division’s leadership team through a comprehensive strategic planning process, resulting in the 2025-2028 Strategic Plan to guide organizational direction and resource allocation over the next four years.
Develop and execute outreach efforts, including public engagement, media relations, and community events.
Craft engaging copy and designs visuals for web, social media, news releases, newsletters, brochures, and park signage.
Manage vendor contracts for production, ensuring quality and timely delivery.
Represent division on cross-functional teams within the organization and with external partners and regional government agencies to provide input on public affairs initiatives and strategic communications.
Establish collaborative relationships with community partners to expand the reach of messages and initiatives.
Served as Interim Public Works Public Affairs Manager from January 2023 to March 2023.
Served as the Online Manager in the COVID-19 Emergency Operations Center from March 2020 to May 2021.
Marketing Manager, Downtown Athletic Club, May 2014 – November 2017
All work encompasses the Downtown Athletic Club and its subsidiaries Ax Billy Grill, DAC Conference and Events Center and Newberry Childcare.
Managed digital and print communications for multiple touch points including social media, email campaigns, newsletters, web copy, presentations, signage and sales packets.
Consulted with department supervisors to assess priorities and develop communication plans for internal members and external sales.
Solely responsible for managing and updating all website content. Executed a full website
redesign.
redesign.
Monitored and enforced brand standards throughout the company.
Communications Specialist, Portland Metropolitan Association of Realtors®, April 2010 – May 2014
Managed an annual budget exceeding $300,000.
Scheduled and produced content across departments for digital communications including two websites and multiple social media accounts. Designed infographics, brochures and direct mail.
Managed the dues and application process for the association’s group of top producers, the Masters Circle. Oversaw the rebranding process for the Masters Circle, formerly the Million Dollar Club. Directed volunteer involvement on committees and special events.
Launched the PMAR Young Professionals Network and continued to manage it as the staff liaison.
Coordinated events, booked speakers, tracked expenditures and negotiated contracts with vendors and venues.
Skills
Adobe Creative Suite
Content Strategy & Copywriting
Community Partner Engagement
Graphic Design
Photography
Project Management
Social Media Campaigns
Strategic Communications
Content Strategy & Copywriting
Community Partner Engagement
Graphic Design
Photography
Project Management
Social Media Campaigns
Strategic Communications
Education
University of Oregon, Eugene, Or
Bachelor of Science, Journalism; Advertising
Communication Studies minor
Bachelor of Science, Journalism; Advertising
Communication Studies minor