Chalk it up to naiveté, being new in the world of marketing, but I thought that the important intersection between marketing and psychology was obvious. It’s one of the reasons that advertising and marketing initially appealed to me. But after reading “Why advertising needs behavioral economics” by Rory Sutherland, it would seem that maybe the world doesn’t value that connection like I thought. Sutherland asks, “Why is marketing – and, more importantly, the vital study of human behavior – so little celebrated in the wider world of business?” Perhaps because I was brought up in the Journalism School that I take for granted the idea that everyone knows that everything should be firmly based on research; and it seems so counterintuitive that you would go forward in business without knowing about people – the people who buy your product, the people who support your business, the people who drive your bottom line.