Archives for category: Real World

For those of you who don’t know me well, I am addicted to trashy reality TV. It’s my ultimate weakness and Project Runway is one of my less shameful favorites (along with, cringe, Rock of Love and American Idol). I’ve watched all the seasons and absolutely love it. So imagine my complete and utter shock when I’m just going about my business at work, Eugene Swim and Tennis Club, and in walks one of the contestants from the original season, Austin Scarlett! Apparently he is the grandson of one Buzz Summers, a tennis pro at ESTC, and was in town for Buzz and Joyce’s 50th anniversary. They were making the rounds in Eugene and stopped at the club. Pretty much the best day at work EVER. Shook hands and conversed. Love it.

Our interactive media class was lucky enough to have Dylan Boyd and Alex Williams of Portland’s eROI grace us with their presences (or presenci?) yesterday. Here are some snapshots of their presentation on social media.

SOCIAL MEDIA COMMANDMENTS:

1. Be a good listener. Use sweet tools like Icerocket, BoardReader, WhosTalkin, Google Alerts to see what’s going on out there. What are people saying? What is the conversation about? What is the tone? You’ll find there are a lot of haters and evangelists, but not a whole lot of the middle ground. Find out where the community is and what the shared experience is, then build from there.

2. Think before you speak. Once you put it out there, it’s out there, so be careful. Find you/our/the voice and tone. You want to be a person at the company instead of the company.

3. Be patient, stay committed. The worst thing you can do is create a profile and neglect it. You don’t have to be everywhere so stick to what you can manage.

4. Someone needs to own it.

5. Be creative. There are only so many ideas out there; with that said, don’t just copy something. Re-purpose it. Make it something special. Make it mean something to your brand.

6. Stay on top of trends. If you wait too long to perfect your profile/site/whatever, it could be MySpace status (aka dead) by the time you’re ready for takeoff.

7. Participate in conversation. Talking back sets you apart. Make the effort to search out a topic and start conversations or participate in those going on.

8. Be an active user.

9. Embrace the lack of control. The sooner you realize this, the better off you’ll be. Try taking something out of your control and use it in a new way.

[Thanks again to the boys from eROI for road tripping down to see us in our university bubble  when I'm sure they had plenty to keep them busy in the real world!]

Inspired by a story of a child inadvertently finding out the shocking truth about Santa Claus, Deb Morrison challenged us to create something, anything, about the loss of innocence. Immediately I thought of something that we had been talking about in my international class – child soldiers in Africa. With Blood Diamond bringing the conflict into the mainstream media consciousness, the eyes of the world have once again turned toward Africa. I spent some time looking into a NGO called Invisible Children.

images It’s an amazing organization with a unique story. It started as a trip to Africa that three filmmakers untook in search of a story. The footage that they came back with was shocking, horrifying and inspiring. After showing the rough cut to family and friends, the overwhelming response was, how can I help? From that they built their organization on the mission to turn apathy into activism. It has developed into a really innovative campaign that has integrated all types of social media. They have an amazing website as well as a blog, newsletter and an online store. The campaign has even caught the attention of multiple celebrities who have acted as spokespeople.

So for my project, I created a print ad for Invisible Children. I found a really great picture of a child soldier from Uganda. What drew me in were his eyes. They looked sad and hopeful at the same time. I wanted to really emphasize the eyes so I took out all the color except for in his eyes. Because one of the main goals is to offer hope, I made that the slogan.

Here is my final project:

innocence4

Today is a new day for America. As we usher in a new president, one who built his platform on hope, peace and a better future, I find it appropriate to look at some of my favorite moments that led up to today.

will.i.am produced these two videos after being inspired by Obama’s words.

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I think everyone would agree that Tina Fey was genius with her impersenation of Sarah Palin throughout the campaign.

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After Wieden quit Starbucks, BBDO made quite a splash with their first ad for the coffee giants. Offering a free cup of coffee for anyone who says they voted on election day, Starbucks was accused of breaking the law. Acting quickly, Starbucks amended the offer syaing that, instead, anyone who requests a tall coffee will be given it for free.

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The last video is of Obama’s stirring victory speech he delivered on November 4, 2008 at Grant Park, Chicago.

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