Archives for category: On a personal note

We have a saying in our family – “Pretend you’re an Oregon Trail pioneer woman.” Ok, maybe it’s not as much of a saying, as a mantra. I’ll be the first to admit it; I’m not a big outdoors, roughing-it kind of girl. But as my mom will remind my sister and me, as bad as we think things are, it could be worse. She will say, “Imagine how hard it was to survive back then. If they can do it, we can. We can be pioneer women too.”

As 2009 came to a close last week, I had my hardest pioneer woman experience ever, and, poetically I suppose, it involved an epic journey across great lands and through the elements just trying to make it home. [click here to read the entire harrowing tale of survival and perseverance]

After the whole ordeal, I never thought I would be so thankful to be saying goodbye and good riddance to 2009 and everything that came with it. But time, warmth and food have given me a different perspective. Snowpocalypse, as they are calling it, pushed me beyond what I was comfortable with or had ever experienced. It was full of first times – driving over sheets of ice, putting chains on, pushing cars in the snow, praying to any and all gods just to grab pavement. Many lessons were learned.

And that is what I hope 2010 brings for me. I’m not in the university bubble anymore. It’s not as easy to take chances and to make mistakes, but I realized that if you hide from these experiences for too long, they have a way of sneaking up on you.

Chalk it up to naiveté, being new in the world of marketing, but I thought that the important intersection between marketing and psychology was obvious. It’s one of the reasons that advertising and marketing initially appealed to me. But after reading “Why advertising needs behavioral economics” by Rory Sutherland, it would seem that maybe the world doesn’t value that connection like I thought. Sutherland asks, “Why is marketing – and, more importantly, the vital study of human behavior – so little celebrated in the wider world of business?” Perhaps because I was brought up in the Journalism School that I take for granted the idea that everyone knows that everything should be firmly based on research; and it seems so counterintuitive that you would go forward in business without knowing about people – the people who buy your product, the people who support your business, the people who drive your bottom line.

I spent the weekend exploring, what I like to call, the Wild West of Eastern Oregon with @amber_mckenna. Stationed in Pendleton for the duration of her Snowden internship, Amber invited me to a little thing called the Farm City Pro Rodeo. Actually it wasn’t little, it was quite large complete with an accompanying fair.

We trolled the fair grounds on Saturday and immediately I was overcome with the urge to buy a funnel cake. As I kept an eye out for a vendor of my favorite fried concoction, I couldn’t help but notice the ridiculous amount of other fried things. Besides the regular funnelcakes, twinkies and elephant ears, there were fried cinnamon rolls, pizza and coke! I was not brave enough to hazard a taste but Amber had tried the coke earlier in the week and did not speak highly of it.

After wondering around for a bit, we found ourselves in the middle of pig auction. Now this is definitely something I can say I had never seen before, nor want to. The smell alone was enough to send me running, but my piqued interest kept me seated. It seemed absurd that these pigs were being sold for over $300, but then again, considering how much we paid for our labradoodle who will not provide us with bacon for a year, maybe it wasn’t that crazy.

We ate dinner at a delicious Mexican restaurant and then headed over to the stadium to grab seats for the main event. The entire stadium was filled with cowboy hats, boots, denim and beer.

The first event was the bareback riding, which to me seemed unnecessarily and extremely painful. Yet all the cowboys walked it off and found their way back to the gates on their own after being thrown off.

The crowd favorite was definitely the bull riding. As the crowd chanted and clapped at the announcement of the event, you could feel the heightened anticipation.

Once we saw the first cowboy ride out of the gates and hit the ground, we understood why it was so revered. This first rider didn’t move for about five minutes while the medics tended to him.

Amber and I look fondly at the memories of this weekend and our first rodeo (minus the rodeo clown). But it wasn’t all fun and games, some lessons were learned.

1. Don’t drink too much (bathroom line > beer line)
2. Matching corsets and jeans are perfectly acceptable for friends to wear.
3. Oversized crosses on necklaces and hats are super trendy (especially when accessorized with turquoise).
4. Late night funnel cake + coors lite = bad dreams
5. Always leave a 50 ft. radius between you and any animal barn.

I first heard about the Post Secret project in a magazine, Cosmo or Allure or some such girlie magazine. It was just a short little burb but intriguing non-the-less. What I found upon further investigation was an ongoing community art project where people anonymously send in postcards with secrets on them. It started in 2005 when Frank Warren began handing out postcards to strangers and leaving them in public places – asking people to write down a secret. It could be anything. His only request is that it is something true and something you have never told anyone before. The response was incredible. People sent in works of art with everything from accounts of criminal activity, secret desires, embarrassing habits, hopes and dreams.

There are a couple of aspects of this project that I find interesting. First the idea of submitting your secrets anonymously is very reminiscent of Catholic confession. For a generation that is lacking in religious affiliation, we seem to have forged our own version of confession through a platform that we are most familiar with – the internet.

Secondly is the idea of voyeurism that is inherent in the construction of a public forum for secrets. What drives so many people to look at website that contains other people’s deepest secrets or fears or insecurities? Warren says that there is security in it. By reading other people’s secrets, individuals realize secrets they never knew they had or find that they are not the only ones with that secret. It’s comforting to know that other people are worried about the same thing or share the same experience.

So every Sunday, Warren posts fifteen to twenty new secrets on the blog and I go every week -  you could almost say religiously – to check them out.

postcard

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