Archive for the ‘ Industry News ’ Category

Look down. Back up. Where are you?

You’re on a boat with the man your man could smell like. Can I just say, this commercial is easily in my top 3 ads of all time. Knowing that their demographic is both men & women (who do the shopping for their men), the geniuses at W+K came up with this [ READ MORE ]

Marketing + Psychology = $$$

Chalk it up to naiveté, being new in the world of marketing, but I thought that the important intersection between marketing and psychology was obvious. It’s one of the reasons that advertising and marketing initially appealed to me. But after reading “Why advertising needs behavioral economics” by Rory Sutherland, it would seem that maybe the [ READ MORE ]

Napster didn’t kill the music industry –> choice did

The Internet has drastically changed the music industry. It’s been said before, but I never really considered how until my sister emailed me this video: To make money through major labels, you need blockbuster hits. You need to be the next Lady Gaga, Britney Spears or N’Sync (forgive my obviously girly examples). They spend so much [ READ MORE ]

The World According to eROI

Our interactive media class was lucky enough to have Dylan Boyd and Alex Williams of Portland’s eROI grace us with their presences (or presenci?) yesterday. Here are some snapshots of their presentation on social media. SOCIAL MEDIA COMMANDMENTS: 1. Be a good listener. Use sweet tools like Icerocket, BoardReader, WhosTalkin, Google Alerts to see what’s going on [ READ MORE ]