Archive for the ‘ In my humble opinion ’ Category

Look down. Back up. Where are you?

You’re on a boat with the man your man could smell like. Can I just say, this commercial is easily in my top 3 ads of all time. Knowing that their demographic is both men & women (who do the shopping for their men), the geniuses at W+K came up with this [ READ MORE ]

Umm..awkward

No matter how many times I see this commercial for Halls Refresh, I always feel weird/awkward/icky inside. The sexual tension is just too much for me. Creep factor = 10. [ READ MORE ]

Marketing + Psychology = $$$

Chalk it up to naiveté, being new in the world of marketing, but I thought that the important intersection between marketing and psychology was obvious. It’s one of the reasons that advertising and marketing initially appealed to me. But after reading “Why advertising needs behavioral economics” by Rory Sutherland, it would seem that maybe the [ READ MORE ]

Napster didn’t kill the music industry –> choice did

The Internet has drastically changed the music industry. It’s been said before, but I never really considered how until my sister emailed me this video: To make money through major labels, you need blockbuster hits. You need to be the next Lady Gaga, Britney Spears or N’Sync (forgive my obviously girly examples). They spend so much [ READ MORE ]

The Religion of Annaism

This summer I read My Sister’s Keeper by Jodi Picoult (bear with me, I swear this is not a book report) and I cannot say enough about how amazing it was!! Picoult writes in the perspective of every character so convincingly as she weaves together the story of a family torn apart by disease. The [ READ MORE ]

May Cause Confidence

Maybe it’s because I’m in advertising (and when I say “in,” I use it loosely to mean my degree is in advertising, while I have yet to actually obtain a job), or maybe it’s just because I watch too much trashy reality TV, but whatever the reason, very rarely do I see an ad that [ READ MORE ]

God save the newspapers

I see the newspaper’s problem as two pronged; their current business model is severely flawed and their content is not original. I think at the core of the newspaper industry’s problem is the fact that they are trying to continue to charge for something that, at the same time, they are giving away for free. [ READ MORE ]

Travelpolooza 09

After 35+ hours of travel over Spring Break, going from Portland to Honolulu, back to Portland and then to Connecticut and back, I feel I can speak on the subject of travel with somewhat of an expertise. Here is what I have learned: 1. If your ID is stolen on vacation, prepare to be searched, [ READ MORE ]

Twitterific!

As my foray into social media continues, I have created a Twitter account at the behest of my Research Methods professor @gHarsha <— see, I’m learning! My inital opinion on the microblogging site was, what is the point?? Isn’t it just the same as Facebook status update? And what was worse, none of my [ READ MORE ]

Inauguration 2009

Today is a new day for America. As we usher in a new president, one who built his platform on hope, peace and a better future, I find it appropriate to look at some of my favorite moments that led up to today. will.i.am produced these two videos after being inspired by Obama’s words. [ READ MORE ]